Skip to content

{ Tag Archives } W+K

Coke: Inspiration

The Coke Side of Life.

It turns out that Coke is a good alternative to LSD. Who would have guessed that?
The spot has been realized by James Price at Trasnsitor Studios. Creative direction and animation by Joe Vaccarino.
Advertising agency: Wieden+Kennedy.
Adesso la Coca Cola è anche una valida alternativa agli acidi? Chi l’avrebbe detto…
Lo spot è stato [...]

Also tagged , ,

Coke: Happiness Factory

We are the factory of happiness and joyWe make everything just everythingTo make you happy boy…

And here’s the 90 second spot that started it all, where you’ll learn how “many snowmen had to die in such a horrible way for the sake of refreshment”. (Quote by Jaxon)
The spot was (again) directed by Psyop’s Todd Mueller [...]

Also tagged , , , , ,

Happiness Factory: The Movie

The Coke side of life.

Psyop further devevops the fantasy world created for the Happiness Factory spot (followed by the funny mockumentary) and shows us some more magic.
The movie was directed by Psyop’s Todd Mueller and Kylie Matulick, with the live action bits made by Andreas Hoffman at Seven Senses. The campaign was developed at W+K [...]

Also tagged , , , , , , ,

Nike: The Line

There’s a line we all have to cross.

I was preparing something special for tonight, but I’m still not ready.
In the meanwhile, here’s a cool spot produced at Psyop and Blacklist, directed by Cisma and featuring the NFL player Troy Polamalu. Creative agency: Wieden + Kennedy, Portland.
Preparavo qualcosa di speciale per stasera, ma non sono [...]

Also tagged , ,

Coke: Inside the Happiness Factory

Do you think sharks can swim in coke?

Happiness Factory is a 60″ commercial realized last year by Psyop for Coca Cola.
Now, we are given the opportunity to meet the guys who worked so hard to spread happiness all around.
The short mockumentary has been produced, once again, by Psyop. Directors: Todd Mueller and Kylie Matulick. Creative [...]

Also tagged , , , , ,

W+K TokyoLab: Reinvention

Evolve. Change. Mutate.

When I first saw this commercial (the time I posted this) it didn’t catch my attention. The proof that everybody deserves a second chance. Which came when seeing the Fantasia commercial I just posted reminded me of this one.
Realized using mainly stop animation, the video revolves around the concept of constant change thru [...]

Also tagged , , ,

Coke: Doggy

This spot “stars a burping, scratching, farting mutt full of bad attitude and filthy teeth. His whole body exudes NO! literally.” But then he founds a bottle of Coke.
Doggy is part of the Coke Side of Life campaign, ideated by agency Wieden + Kennedy.
It was produced at Psyop and directed by Mato Bilic. The song [...]

Also tagged , , , ,