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{ Tag Archives } Toby Irwin

Pop-up: The Making of

The Making of the spot Pop-up for Lexus from A52.

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Ford Kuga: Blank Canvas

We keep following the same old design rules.Imagine if we could start again with a blank canvas.

Open your mind to the infinite opportunities that life gives. Yes, I’m delirious…
The spot has been directed by Nicolai Fuglsig. Shot over four days at Universal Studios backlot in Los Angeles.
Director of photography: Toby Irwin. Editor: Rick Russell. Creative [...]

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Lexus: Popup

Lexus really want you to know that their cars are safe, actively safe, and here’s a new installment in their effort. The tale of the safest accident is told with an ingenious mix of craftmanship and chroma key.

The spot was directed by Oskar Holmedal at Stylewar. Produced by Smuggler for creative agency Team One.

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Hummer: Monster

It’s a little monster.

On a raid, Godzilla meets Robotto. It’s love at first sight, and not a sterile love.
This (by now) classic commercial was directed by Noam Murro at Biscuit Filmworks.
Visual effects done at Method Studios. Editor was Avi Oron at Bikini Films. Director of photography: Toby Irwin.
Godzilla all’attacco incontra Robotto. E’ amore a priva [...]

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