Hovis: Go on Lad
As good today as it’s always been.
A century of historical events in this spot, as the lad travels through time following bakers in the 1890s, the 1953 Coronation, the 1984 miners’ strike and ending with the millennium firework display in 2000.
Creative agency: MCBD, London. Creative director: Danny Brooke-Taylor. Creative: Danny Hunt and Gavin Torrance. Producer: [...]


