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{ Tag Archives } The Mill

Hovis: Go on Lad

As good today as it’s always been.

A century of historical events in this spot, as the lad travels through time following bakers in the 1890s, the 1953 Coronation, the 1984 miners’ strike and ending with the millennium firework display in 2000.
Creative agency: MCBD, London. Creative director: Danny Brooke-Taylor. Creative: Danny Hunt and Gavin Torrance. Producer: [...]

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Net10 Tracfone: Cellphone in a Microwave

Is your cell phone company evil?

The mighty Magnetron reveals the real face of telephone companies. Not that we doubted it before…
The spot has been directed by David Frankham at Smuggler. Creative: David Droga at Droga5. Producer: Dana May.
Editor: Geoff Hounsell at Lost Planet.
Post produced at The Mill, Los Angeles. Flame: Phil Crowe, Corey Brown, Paul [...]

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Friendly Fires – Jump In The Pool

I love me some underwater fantasy in slow motion.
Friendly Fires are an English band from St. Albans, Hertfordshire. Members are: Ed Macfarlane, Jack Savidge, Edd Gibson. (Source: Wikipedia)
Jump In The Pool is the first single off their self-titled debut album, due to be released on September 1st 2008 for XL Recordings.
The video was directed [...]

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Lynx: Chocolate Man


These Lynx commercials are getting more and more creepy with time. Which makes them a lot more interesting to me…
“Filming in Los Angeles was shot by director Tom Kuntz via MJZ, with executive producers David Zander and Jeff Scruton, producer Scott Kaplan; director of photography Harris Savides.”(Source: Duncan’s)
Post produced at The Mill, Los Angeles, by [...]

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Skittles: Touch

Taste the Rainbow!

Everything he touches turn into Skittles.
Spot directed by Tom Kuntz and produced by Scott Kaplan at MJZ. Editor: Gavin Cutler at Mackenzie Cutler.
Visual effects: The Mill. Telecine: Tim Masick at Company 3. Agency: TBWA/ Chiat/ Day, New York.
Tutto ciò che tocca si tramuta in Skittles.
Spot diretto da Tom Kuntz e prodotto da [...]

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Pretty Polly: Love Legs

You’re a very beautiful woman.It’s easy to see why men should lose their heads over you.

“A shapely pair of women’s legs emerging from a giant cosmetics compact. To an operatic score, the woman languorously applies the cosmetics to her legs, before slipping into her clothes and a killer pair of heels.”
The ad, which is airing [...]

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Extraordinary Bird Life: Penguins


“Monty Python star Terry Jones spent two months on the frozen plains of Argentina, following the migration trails of a small group of Adelie Penguins, as they migrated north to the rain forests of Uruguay and Brazil.”
Penguins was released on April Fool’s Day to promote BBC iPlayer. It was directed by Vince Squibb (real life [...]

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GE: Clouds

Shinin’ down like water

Hundreds of buckets are hoisted into the sky and poured into a huge watering can.
The spot has been directed and produced by Traktor. Advertising agency: BBDO.
Director of photography: Emanuelle Lebatique. Editor: Gavin Cutler at MacKenzie Cutler. Visual effects by The Mill.
The song is Have you Ever Seen the Rain? as performed by [...]

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Brains Dance: Behind the Scene

You can feel it in the air

The post on The Mill website described in details how the Drench spot was realized. But you know: seeing is believing.
Here’s a short clip for you to… believe!
Il post sul sito di The Mill descrive bene il processo realizzativo dello spot per Drench. Ma come si dice: vedere per [...]

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[REPOST] Chemical Party: Electricity

The world of chemistry.

UPDATE: the clip posted on Sunday was not supposed to be released. Here’s the final version. All links have been updated.
Chemistry is queerer than you might think…
Chemical Party is a spot commisioned by the Media Consulta MC TV & Filmproduktion GmbH for the Marie Curie Actions, a program “which provides funding and [...]

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Drench: Brains Dance

Rhythm is a dancer,it’s a soul’s companion,you can feel it everywhere
Lift your hands and voicesfree your mind and join usyou can feel it in the air.

Brains, from Gerry Anderson’s puppet classic Thunderbirds, performs “some pretty amazing dance moves” to the sound of the Snap’s Rhythm is a dancer.
The spot has been directed by Ringan Ledwidge [...]

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Oxfam: Roar

Be Humankind!

Talking about justice, here’s a way to fight injustice: just mix equal parts Ghostbusters and Care Bears. Serve cool.
The spot was directed by SSSR at Passion Pictures. Animation and visual effects done in house. Director of photography: Mark Chamberlain. Editors: Klaus Heinecke, Jaime Rubio, Tim King. Post produced at Munky and The Mill.
The Be [...]

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Nike: The Next Level

U can has it?

A cool clip for Nike Football featuring soccer stars Cristiano Ronaldo, Zlatan Ibrahimovic, Marco Materazzi, Ruud Van Nistelrooy, Ronaldinho and Wayne Rooney.
The spot has been directed by Guy Ritchie and produced at Anonymous Content. Creative agency: 72 and Sunny.
Visual effects by Chris Badger, Giles Cheetham and others at The Mill. Editor: Robert [...]

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Audi: Gymnasts

Performance from every part.

“A troupe of amazingly agile athletes performs a coreographer routine to dramatise the power and smooth of the” new Audi RS 6 Avant engine.
The spot has been directed by Paul Hunter at Prettybird. Director of photography: Alex Barber.
Editor: Andy McGraw at Cut and Run. Post produced at The Mill, where else? Creative [...]

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Visa: Running Man

Life Flows Better…

This is harsh. I’ll tell you little by little. It’s about a man. A man running. Running naked. A man running, naked, in socks! And he holds a credit card too…
The spot has been directed by Antoine Bardou Jacquet at Partizan. Editor: Bill Smedley at Work.
Post production by Wes at The Mill. Sound [...]

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