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{ Tag Archives } Simon Pyke

Kanal 5: Nature Ident

In response to an extremely open brief from Swedish broadcaster Kanal 5, Man vs Machine worked in collaboration with the fine folk at Proud Creative to conceive and create a visually rich and quirky spot, suited to the eclectic entertainment output of the channel. The brief was simply to create an ident that referenced nature in some way. They took inspiration from geography text book style illustrations to develop a surreal 3D world based around the logo, threw in a few oversize animals… and bingo.

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OneDreamRush: China

One of the 42 short films, each on 42 seconds long, made for the One Dream Rush online exhibition sponsored by Below 42 vodka.

Directed by Maxim Zhestkov and Matt Pyke at Universal Everything. Sound design by Simon Pyke at Freefarm.

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