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{ Tag Archives } rugby

Adidas: Black

Higher quality video available in the underneath links!

As requested by Jener Gomes, I’m posting this spot for Adidas New Zealand, dating back August 1999.
It’s a montage of the All Blacks (New Zealand national rugby team) performing the haka, the defining and famous war dance, alternated with shots of the aboriginal peoples. Classic!
The spot has been [...]

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Unlucky Spokesman: Drop-Kick

Powerade is proud to be the official sp…

Here’s one in a series of spots for Powerade which aired on Sky Sports during the Rugby World Cup 2007.
The spot was directed by Calle Astrand at Dab Hand Media for creative agency Mother.
Ecco uno di una serie di spot per Powerade trasmessi su Sky Sports durante la [...]

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Guinness: Seconds from Greatness

Your body no longer belongs to you…

The white team and the black team are fighting for the victory, while the time is tickling out and the beer is waiting for winners and losers a great after match celebration.
The spot was directed by Marc Craste, and produced by Sharon Titmarsh at Studio Aka. Post production by [...]

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Snickers: Rugby

Pūhuruhuru!

With the help of an energetic snack, some heavy armored monsters are playing rugby in a airplane graveyard.
The spot was directed by Alex & Steffen at Spy Films. Post production: Unexpected. Creative agency: BBDO Moscow.
Con l’aiuto di uno snack energetico, dei mostri bardati di tutto punto giocano a rugby nel cimitero degli aeroplani.
Lo spot was [...]

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Canalsat: Office Rugby

Things are going to slideSlide out of control.

A courier is having a hard time delivering a package while everybody in the office seems to be a rugby fan and practicer.
The spot has been directed by Barcelo at Les Télécréateurs Creative agency: Euro RSCG.
Soundtrack: Open Book by The Rakes.
Un corriere ha vita difficile nel consegnare un [...]

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Adidas: Of This Earth

Let me become one with the land.This is our land that rumbles.And it’s my time!It’s my moment.

Looks like we liked the Haka commercial posted last week, so I asked for more, and here’s the latest from 180 Amsterdam agency, part of a campaign called From the Earth.
“The central idea of the campaign was to create [...]

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Impossible is Nothing: All Blacks

Ka mate, ka mate! ka ora! ka ora!

In the final installment of the Adidas campaign ideated at creative agency 180 Amsterdam, the All Blacks (with a little help from Passion Pictures) visualize the Ka Mate haka for the audience.
“The commercial mixes live action with animation as key members of the team (Richie McCaw, Dan Carter, [...]

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