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{ Tag Archives } Nicholas Weigel

Frito Lay Dips: The Flame and the Fantastic Flood

Spot produced at Laika Studio and directed by Nicholas Weigel. Creative agency: Goodby, Silverstein & Partners.

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Frito Lay Dips: And Then There Was Salsa

First of all, if haven’t done it yet, go on Vimeo and watch the enhanced version of the spot. This kind of technology is nothing new, but it has the potential to become widespread. Or perhaps nobody would care anymore when the novelty is over.

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Happiness Factory: The Movie

The Coke side of life.

Psyop further devevops the fantasy world created for the Happiness Factory spot (followed by the funny mockumentary) and shows us some more magic.
The movie was directed by Psyop’s Todd Mueller and Kylie Matulick, with the live action bits made by Andreas Hoffman at Seven Senses. The campaign was developed at W+K [...]

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Coke: Inside the Happiness Factory

Do you think sharks can swim in coke?

Happiness Factory is a 60″ commercial realized last year by Psyop for Coca Cola.
Now, we are given the opportunity to meet the guys who worked so hard to spread happiness all around.
The short mockumentary has been produced, once again, by Psyop. Directors: Todd Mueller and Kylie Matulick. Creative [...]

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