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{ Tag Archives } MPC

Drench: Cubehead

Guy needs some beverage before managing to put order in his messed up head because, even though they’ve found that 20 moves are enough to sold the Rubik’s cube, you still have to find them…

The spot has been directed by Ulf Johansson and produced by Philippa Smith at Smith & Jones Films. Director of photography: Stephen Keith-Roach.

Editor: John Smith at Whitehouse. Visual Effects: MPC. Sound: Wave Studio. Creative agency: Chi & Partners, London.

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Happiness Factory 3: Yawnbusters

The spot has been directed and produced by Psyop. Creative agency: Wieden Kennedy. Director of Photography: Federico Barbabosa. Editor: Brett Nicoletti.

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Nike Jordan: Nightmares Never Sleep

The basketball court becomes the theater of a horrific scene when Dwyane Wade goes berserk and out of control.

The spot has been directed by Adam Berg and produced by Emma Wilcockson at Smuggler. Editor:
Paul Hardcastle at Whitehouse. Director of Photography: Joost Van Gelder. Post Production: MPC. Creative agency: W+K.

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Central Office of Information: Breathe

“Shot in a water tank four meters deep in Pinewood Studios,” this PSA for COI “compares the experience of death by smoke inhalation to that of drowning in a bid to convince Brits to regularly test their smoke alarms.” (Source: ‘boards)

The ad was produced by Tim Page at creative agency Rainey Kelly and Matt Fone at Blink; MPC provided the post production.

Directed by Dougal Wilson. Editor: Joe Guest at Final Cut. Directors of photography: Mark Silk (underwater) and Alex Barber.

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Aides 2008: Boy

Explore. Just Protect Yourself.

The their 2008 campaign, AIDES parted ways with Wilfrid Brimo and tried to develop the concept from last year spot into something more uhm… less… Uh, you know what I mean…
Spot directed by Minivegas and produced at La Pac. Animation and visual effects: Moving Picture and Minivegas.
Creative Agency: TBWA, Paris. Creative directors: [...]

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Guinness: Fridge Magnet

*gulp*

Ah, the attractive power of beer. No, we’re not talking about beer goggles; neither this is about ornamental refrigerator magnets, but a yet undiscovered force of nature.
The spot has been directed by Fredrik Bond and produced Ran Holst at Sonny London.
Director of Photography: Crille Forsberg. Edited by Tim Thorton-Allan at Marshall Street.
Post production by Scott [...]

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Ford Kuga: Blank Canvas

We keep following the same old design rules.Imagine if we could start again with a blank canvas.

Open your mind to the infinite opportunities that life gives. Yes, I’m delirious…
The spot has been directed by Nicolai Fuglsig. Shot over four days at Universal Studios backlot in Los Angeles.
Director of photography: Toby Irwin. Editor: Rick Russell. Creative [...]

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Like no Other: Foam City

Loads of foam cover the streets of Miami in the new Like no other commercial for Sony, this time for the Cybershot photocamera rather than Bravia.
The director was Simon Ratigan at HLA. Editor: Bruce Townend at The Quarry.
Visual effects by Moving Picture Company. Audio post production: Wave Studios. Music composed by Warren Ellis.
Creative director: [...]

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Volkswagen Golf: Singin` in the Rain

Doo doo doo doo doo…

An oldie but a goldie, featuring the (then) internet sensation David Elsewhere AKA David Bernal re-enacting that Gene Kelly dancing scene from Singin’ in the Rain.
The commercial was directed by Ne-O and produced at Stink, London. Ne-O is represented by Spy Films in the US.
Agency: DDB London. Creative Director: Jeremy Craigen. [...]

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Skins: The Aftermath

Commin’ soon.

A teaser trailer for a sexually charged TV series by Channel 4. Visit idents.tv for a trailer with actual images from the show.
The video was directed by Neil Gorringe and produced by Channel 4. Director of photography: Tom Townend.
Post production: Moving Picture Company. Editor was James Rosen at Final Cut Studio. Special effects: Machine [...]

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Big Yellow Storage: Tide

Get some space in your life™.

I was reminded of this spot yesterday, while watching The Story of Stuff, which I advice you watch it too. And Duncan’s was also pointing to it in a post I read this morning. So, here it is…
The spot was directed and edited by Dougal Wilson at Blink, for the [...]

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Cadbury Dairy Milk: Gorilla Moment

Get the love back for the brand.

While I upload the main entry, here’s a viral video from one month ago, which I’m confident everyone out there has seen.
The spot was ideated and directed by Juan Cabral and produced at Blink for creative agency Fallon, London.
Director of photography: Dan Bronks. Editor: Jo Guest at Final Cut. [...]

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Adidas: Of This Earth

Let me become one with the land.This is our land that rumbles.And it’s my time!It’s my moment.

Looks like we liked the Haka commercial posted last week, so I asked for more, and here’s the latest from 180 Amsterdam agency, part of a campaign called From the Earth.
“The central idea of the campaign was to create [...]

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Bravia Paint: Behind the Scenes

70000 litres of enviromentally friendly paint,622 bottle bombs, 330 m of steel pipe, 455 mortars,57 km of copper wire, 1700 detonators.Colour like no other.

Another blast from the past, the second Bravia commercial, actually not as succesful as the first one. But now that number three is coming (New York + claymation + bunnies = cooooool?) [...]

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Motorola: The Journey

Motorola brings us again on a journey through out the history of cinema, with an emphasis on aspect ratios.
The film is made up of ten different scenes that represent stages of cinematic history. Opening with a zoetrope showing the movement of a sequence of still images taken by photographer Edward Muybridge, the film culminates [...]

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