Happydent: Maharaja
High production value spot directed by Ram Madhvani and produced by Manoj Shroff at Equinox. Creative agency: Mccann Erickson.
The spot features a crew of malkhamb athletes. Malkhamb is an Indian traditional sport, something between gymnastics, dancing and martial arts.
Director Of Photography: Anil Mehta. Editor: Shyam Salgaonkar. Music: Shantanu Moitra. Creative and Lyricist: Prasoon Joshi.
Also tagged Anil Mehta, bike, bridge, car, Chetan Sharma, chewing gum, diving, Equinox Films, Gaurav Mathur, India, Jiten Solanki, Khvafar Vakharia, Kiran Khanna, malkhamb, Manoj Shroff, massive crowds, McCann, Naren Multani, Pooja Sarin, Poonam Wahi, Prasoon Joshi, Prime Plus, Ram Madhvani, Shantanu Moitra, Shyam Salgaonkar, sleeping, tennis, Theia Bomanbehram, underwater, water