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LoDef: Behind the Scenes

It was a piece of cake!

And here’s a brief but entertaining look behind the scenes of the LoDef spot, where grown up kids play with their toys.
Ed ecco un breve ma divertente sguardo dietro le quinte dello spot LoDef, in cui bimbi cresciuti si divertono coi loro giocattoli.

DOWNLOAD: Scarica Behind the Scenes of LoDef.[Format: MPEG-4 [...]

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LoDef: The Fight

Gentlemen, start your cakes…

Apparently Sony want to show you that lodef is a lot funnier than high definition. I’m confused. But this ain’t news…
The LoDef campaign was developed in 2006 at creative agency McKinney-Silver.
The spot has been directed by Ryan McFaul at Zooma Zooma and “went from concept to shoot in seven”days.
For some other cake [...]

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