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{ Tag Archives } David Henegar

Pop-up: The Making of

The Making of the spot Pop-up for Lexus from A52.

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Lexus: Popup

Lexus really want you to know that their cars are safe, actively safe, and here’s a new installment in their effort. The tale of the safest accident is told with an ingenious mix of craftmanship and chroma key.

The spot was directed by Oskar Holmedal at Stylewar. Produced by Smuggler for creative agency Team One.

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Lexus: Hydrant

The place of a car accident is restored to its previous beauty, as if no accident had taken place, thanks to the Actively Safe technology. Whatever it is.
The commercial was directed by Nicolai Fuglsig at MJZ and filmed at the Universal Studios. Director of photography: Salvatore Totino. Edited by David Hanegar at Butcher Edit. Visual [...]

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