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{ Tag Archives } Crush Inc

Sapporo Beer: Legendary Biru

Gorgeous spot, “shot on location over a month in Guangzhou, China” and made with a combination of computer graphics, 2D illustration and live action.

Directed by Mark Zibert at Sons and Daughters and Gary Thomas at Crush. Visual effects: Crush and Loki. Creative agency: Dentsu.

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A dragon set the village on fire only to lure the knight out of his castle in order to steal his most precious treasure.
Knight Fever is a short movie written, directed and animated by Christopher Minos. Produced by Jo-ann Cook at Crush, Toronto.
Additional Story: Stefan Woronko and Gary Thomas at Crush. Music and Sound Design: [...]

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Eat Real. Eat Local.

Looks like a typical Canadian family dinner.


The short film explains what is happening to the food system of Canada (as any other highly “developed” country) and why you should care more about what you eat.
The infomercial has been directed by Steve Gordon (live action) and Crush (animation). Produced by Kate Dale at Sons and Daughters [...]

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MARCO BRAMBILLA – Civilization

The video mural by Marco Brambilla is comprised of over 400 video clips and it takes elevator passengers on a trip from hell to heaven as they go up or from heaven to hell as they go down.

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World Fishing Network: Enormous

You’re watching NFC!

Size matters.
One in a series of IDs for WFN directed by Yoho Hang Yue and produced by Tara Hall at Crush, Inc. The whole series is on Glossy.
Creative Directors: Yoho Hang Yue, Gary Thomas. Executive producer: Patty Bradley.
Creative agency: Full Ahead Productions Limited. Writer: Peter Whittington. Audio: Scott Bucsis at Brass Coffee Sound.
Le [...]

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The Gum Thief: Glove Pond (Part 1)

I don’t feel drunk enough.

One out of nine viral videos made at Crush Inc. to promote The Gum Thief, a novel by Douglas Coupland published by Random House.
“An epistolary novel, The Gum Thief is written as a collection of journal entries, notes, and letters written by various characters. Among these are regular installments of the [...]

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Vespa: Jump

This not built for jumping.This built for love

In this peculiar mix of animation and live action, we learn a good idea and a bad idea for things to do on a Vespa.
Animation and shooting were produced at Crush Inc, Toronto. Director: Sean Cochrane. Director of photography: John Lindsay.
Editor: Mark Paiva at School Editing. Music and [...]

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