Central Office of Information: Breathe
“Shot in a water tank four meters deep in Pinewood Studios,” this PSA for COI “compares the experience of death by smoke inhalation to that of drowning in a bid to convince Brits to regularly test their smoke alarms.” (Source: ‘boards)
The ad was produced by Tim Page at creative agency Rainey Kelly and Matt Fone at Blink; MPC provided the post production.
Directed by Dougal Wilson. Editor: Joe Guest at Final Cut. Directors of photography: Mark Silk (underwater) and Alex Barber.
Also tagged Alex Barber, bed, Blink, dougal wilson, Final Cut, Jean-Clement Soret, Jerry Hollens, Joe Guest, Ludo Fealy, Matt Fone, Mike Boles, MPC, newspaper, phone, Rainey Kelly Campbell Roalfe, sleeping, smoke, underwater, Young and Rubicam
