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Pop-up: The Making of

The Making of the spot Pop-up for Lexus from A52.

Also tagged A52, Andy Hall, book, car, chroma key, Company 3, DarnellWorks, David Henegar, dogs, Lexus, popup book, Smugglers, Stylewar, Toby Irwin

2009 08 28 DeK Featurette Comments (1) Credits ReferenceVimeo

Lexus really want you to know that their cars are safe, actively safe, and here’s a new installment in their effort. The tale of the safest accident is told with an ingenious mix of craftmanship and chroma key.

The spot was directed by Oskar Holmedal at Stylewar. Produced by Smuggler for creative agency Team One.

Also tagged A52, Andy Hall, book, car, car accident, Company 3, DarnellWorks, David Henegar, dogs, Jim Sloyan, Lexus, making of, Smugglers, Stylewar, Toby Irwin

2007 10 24 DeK Commercials Comments (1) Credits Making of

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Recent comments
- Vinny Tilghman: Great stuff. Very inspirational. Watching the making is just as much of a thrill...
- adam g: very cool spot. LAIKA/house did a fantastic job
- بهنام: عالی بود مرسی
- Diego Akel: Thank you, T., brazilian friend and fellow experimental animator Antonio, and DeK,...
- Antonio: Congratulations Diego! I watched it again one more time, it’s great! Very cool...
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No Fat Clips!!!

{ Tag Archives } Butcher Edit

Pop-up: The Making of

Lexus: Popup

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Devil Worshipers

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