Pop-up: The Making of
The Making of the spot Pop-up for Lexus from A52.
Also tagged A52, book, Butcher Edit, car, chroma key, Company 3, DarnellWorks, David Henegar, dogs, Lexus, popup book, Smugglers, Stylewar, Toby IrwinThe Making of the spot Pop-up for Lexus from A52.
Also tagged A52, book, Butcher Edit, car, chroma key, Company 3, DarnellWorks, David Henegar, dogs, Lexus, popup book, Smugglers, Stylewar, Toby IrwinImo dalla Columbia! Imo!!!
A nice clip with “strangely similar aesthetic of studio titles — like Hollywood with a dramatic twist — that welcomes viewers to Newport Beach and their 10th annual celebration of film with wit and charm.”
I recognized: Paramount (stars and mountain), RKO (the little antenna on the mountain), Tristar (Pegasus), Spyglass (the guy [...]
Lexus really want you to know that their cars are safe, actively safe, and here’s a new installment in their effort. The tale of the safest accident is told with an ingenious mix of craftmanship and chroma key.
The spot was directed by Oskar Holmedal at Stylewar. Produced by Smuggler for creative agency Team One.
Also tagged A52, book, Butcher Edit, car, car accident, Company 3, DarnellWorks, David Henegar, dogs, Jim Sloyan, Lexus, making of, Smugglers, Stylewar, Toby Irwin