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{ Tag Archives } All Blacks

Adidas: Black

Higher quality video available in the underneath links!

As requested by Jener Gomes, I’m posting this spot for Adidas New Zealand, dating back August 1999.
It’s a montage of the All Blacks (New Zealand national rugby team) performing the haka, the defining and famous war dance, alternated with shots of the aboriginal peoples. Classic!
The spot has been [...]

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Adidas: Of This Earth

Let me become one with the land.This is our land that rumbles.And it’s my time!It’s my moment.

Looks like we liked the Haka commercial posted last week, so I asked for more, and here’s the latest from 180 Amsterdam agency, part of a campaign called From the Earth.
“The central idea of the campaign was to create [...]

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Impossible is Nothing: All Blacks

Ka mate, ka mate! ka ora! ka ora!

In the final installment of the Adidas campaign ideated at creative agency 180 Amsterdam, the All Blacks (with a little help from Passion Pictures) visualize the Ka Mate haka for the audience.
“The commercial mixes live action with animation as key members of the team (Richie McCaw, Dan Carter, [...]

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