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{ Tag Archives } AIDES

AIDES: Graffiti

On the door of a public toiles lives a “zizi”, born of man and pencil. One day, this zizi falls under the spell of a “zezette”, but all his efforts to reach her are doomed to failure. Until…

The spot has been directed by Yoann Lemoine and produced at Wanda. Animator: Yves Bigerel AKA Balak.

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Aides 2008: Girl

Explore. Just Protect Yourself. (Once again)

And here’s the female version, so that sexual equity is (literally) respected. Hooray!
Spot directed by Minivegas and produced at La Pac. Animation and visual effects: Minivegas.
Creative Agency: TBWA, Paris. Creative directors: Erik Vervroegen and Michel De Lauw. Copywriter: Xander Smith. Art Director: Jonathan Santana.
Music: Future Perfect. The poster image below [...]

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Aides 2008: Boy

Explore. Just Protect Yourself.

The their 2008 campaign, AIDES parted ways with Wilfrid Brimo and tried to develop the concept from last year spot into something more uhm… less… Uh, you know what I mean…
Spot directed by Minivegas and produced at La Pac. Animation and visual effects: Moving Picture and Minivegas.
Creative Agency: TBWA, Paris. Creative directors: [...]

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AIDES: Love Stories

Protect yourself!

Never change a winning team, so here’s the third installment in the series of kinky ads for the AIDES campaign to raise awareness on sexually transmitted diseases and promote the use of the condom.
This time, you’ll be brought to orgy land…
The director is Wilfrid Brimo at Wanda Productions. Post production made at Def2Shoot. Creative [...]

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Aides: Femme

Let’s end this day devoted to old stuff with this clip. I can’t help to chuckle every time I watch it.
It’s the original campaign for Aides, of which Sugar Baby Love is the follow-up.
Same director, Wilfrid Brimo, same post production house, Mikros, same coolness.
Chiudiamo la giornata dedicata al già visto con una clip che [...]

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Sugar Baby Love

Protect yourself!

Follow up to Femme, the campaign that won the Cannes Lions last year, this time especially directed to the homosexual audience.
We follow a boy that discovers his sexuality in a world (our world, if you have some doubt) where it’s not easy to be “different”. At least he have his rubber friend.
The music is [...]

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