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{ Category Archives } Commercials

Tasali: DJ

Think of a DJ, then think of potatoes. I guess the next thing you’ll think are not potato chips, but still…

The spot has been directed by André Chammas and produced at Fantastic Film Factory. Animation Director: Gianfranco Gaioni AKA Kobayashi. Creative agency: DDB, Dubai.

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BBC Knowledge: Eat Up Brain

Oh well, it’s not a shame I’m going to forget eighty percent of every clip I see each day. For the remaining twenty percent are no fat clips…

The spot for BBC Knowledge has been directed by Sean Pecknold and produced by Aaron Ball at Grandchildren. Voice over: Richard E. Grant.

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SSRP: Embrace Life

The public service announcement has been directed by Daniel Cox and produced by Sarah Alexander for the Sussex Safer Roads Partnership.

In the words of SSRP’s Neil Hopkins, the spot manages to provoke a strong emotional response in the viewer by means of a strong emphasis on positive messaging and imagery, rather than relying on shock tactics.

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2010 US Census: Community

Your daughter spent hours and hours designing the community of her dreams. You will be able to help make it a reality in about 10 minutes. Well, kind of.

The spot has been directed and produced by Shilo via Darnell Works. Director of Photography: Martin Ahlgren. Editors: Adam Bluming, Akira Chan. Head of 3D: Blake Guest.

Advertising Agency: GlobalHue Latino. Telecine: Company 3. Music: Face The Music. Audio mix: Penny Lane Studios.

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Himani: Fast Relief

The cities are living things. But the city of Mumbai, in India, has taken this fact to the next level. At least in this commercial for a pain relief ointment.

The spot has been directed by Ram Madhvani and produced by Manoj Shroff at Equinox.

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AIDES: Graffiti

On the door of a public toiles lives a “zizi”, born of man and pencil. One day, this zizi falls under the spell of a “zezette”, but all his efforts to reach her are doomed to failure. Until…

The spot has been directed by Yoann Lemoine and produced at Wanda. Animator: Yves Bigerel AKA Balak.

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BBC: Winter Olympics 2010

Here begins “the story of Akiak and his quest to find the missing head of Ilanaaq, a stack of rock in human form, which sits on the mountain above Whistler, where the skiiing and sliding events [of the Winter Olympics] will take place.”

A stunning animation made for the BBC coverage of the Vancouver Winter Olympics 2010, following the “summer” animation Monkey.

The Inuit animation has been produced at Studio AKA and directed by Marc Craste. Designer: Jon Klassen.

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Coke Zero: Happy Kingdom

Happy Kingdom is a spot for Coke directed by Pete Candeland and produced by Debbie Crosscup at Passion.

Creative agency: Ogilvy Argentina. Creatives: Gastón Bigio, Jonathan Gurvit, Javier Mentasti, Christian Camean.

Crew at Passion: Jason Nicholas, Neil Riley, Julian Hodgson, Mario Ucci, Doug Lassance, Kevin Dart and many more…

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Average Joe: Saliva

The second of the two viral videos directed by André Maat for the Niet Normaal exhibition. Pretty twisted.

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Average Joe: Traffic

Average Joe spends two weeks of his life in front of traffic lights.

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WWF: Knock-on Effects (Dominoes)

“While going about his daily life, Colin has concerns of his own that he wants to express. By the simple act of writing, Colin and others like him can have a far-reaching impact on the wider world.”

Wyld Stallyons worked in collaboration with directors Yann Benedi and Celine Desrumaux to produce this animated video that is currently featured on the WWF site.

Creative agency: Bostock and Pollitt. Music: Paul James at Wafer Audio.

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Temperley London: Circus Zoetrope

If movement is just an illusion, what is the belly I’m growing by the lack of thereof?

The spot is the work of Legs, who “created a 12-foot-tall zoetrope to showcase Temperley London’s Spring 2010 collection.”

Directed by: Greg Brunkalla, Georgie Greville, Geremy Jasper. Editor: Paul Snyder at Lost Planet. Director of photography: Luke McCoubrey.

The song is a reworked version of St. James Infirmary Blues as sung by Cab Calloway, credited to Parov Stelar.

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Codatronca: This is not Gotham City

Director Kobayashi has been contacted by Paolo Spada, one of the owner of Spada Vetture Sport, to develop an online campaign for Codatronca, a super car with amazing performances and a unique design.

To emphasize the beautiness of its design, the vehicle (with the surrounding environment) has been rendered with two different styles. The result is a clash between photorealistic 3D and painted 2D images.

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Sara’s Secret: Cucumber

O vegetarian, thou hypocrite, why beholdest thou the specism that is in thy brother’s eye, but considerest not the kingdomism that is in thine own eye?

This spot has been directed by Carlos Tourné and produced by John Costello and Justine Marengo at Dieste. Animation (by Dariush Derakhshani) and post production (by Derek Johnson) made at Radium. Music: Listening Chair.

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Central Office of Information: Breathe

“Shot in a water tank four meters deep in Pinewood Studios,” this PSA for COI “compares the experience of death by smoke inhalation to that of drowning in a bid to convince Brits to regularly test their smoke alarms.” (Source: ‘boards)

The ad was produced by Tim Page at creative agency Rainey Kelly and Matt Fone at Blink; MPC provided the post production.

Directed by Dougal Wilson. Editor: Joe Guest at Final Cut. Directors of photography: Mark Silk (underwater) and Alex Barber.

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Double A: Robot

Commercial directed by Kanin Chandrasma. Special effects: Julien Vanhoenacker.

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Alfa Romeo Mito: Space Invaders

The spot is a nice way to show how the car saves on fuel and reduces pollution. Even though it could also be used to show the exact opposite…

Produced by Stefania Odero at Buddy Film and directed by Alex & Steffen, via Spy Films. Post production: Unexpected. Music by Flavio Ibba. Creative agency: Saffirio Tortelli Vigoriti.

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Protest Obstacles: Grocery Shopping

When those annoying shopping bags get in the way between you and a healthy dose of skating, there’s only one solution: the toilet paper! The spot has been directed by André Maat and produced by William Griffioen at Pool Worldwide.

The video is part of the Protest Obstacles campaign, created at the KesselsKramer agency. Creatives: Ewoudt Boonstra and Zack McDonald. Audio by Massive Music.

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Ford: King Kong

A funny spot from Thailand directed by Thanonchai Sornsrivichai and produced by Piyawan Mungkung at Phenomena. Editor: Monop Boonvipas.

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Zurich: Meteorite

It could happen to you. It could happen to me. But it probably don’t.Even tho’ shit happens, one way or the other.

Here’s another one in a series of spec spots directed by Francesco Calabrese at Souljacker Films. Just posted: Alien.

Director of photography: Beppe Gallo. Visual effects: Fabrizio Bonaga.

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Zurich: Alien

The truth is up above. So, just keep your eyes on the floor…

Spec spot directed by Francesco Calabrese. Director of photography: Beppe Gallo. Visual effects: Fabrizio Bonaga.

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IOC: All Together Now

Continental drift took billions of years to do its job. And now, an half dozen of larger than life athletes would reverse the process in a minute… Playing tug of war?

This beautiful animated spot has been directed by Fx&Mat (François-Xavier Goby and Matthieu Landour) for the International Olympic Committee. Produced at Nexus. Creative agency: Cole & Weber.

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Sony Ericsson MH907: Magic Headphones

My headphones
They saved my life
Your tape
It lulled me to sleep

I think magic headphones should be intended as in magic mushrooms: at least this is what I understand from the movie.
The spot has been directed by Kristofer Ström and produced at Varelsen studio.
Animation: Eric Buchholtz and Kristofer Ström. Music and sound design: Douglas Holmquist.
Don’t miss the [...]

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Lilica Ripilica: Espelhos

Spot directed by Denis Kamioka AKA Cisma and produced at Margarida Films.

To interpret all situations, twin sisters rehearsed to perform with perfection identical and inverse movements, in a choreographed dance.

Creative agency: OpusMúltipla. Visual effects: Ilegal FX. Director of photography: Pierre de Kerchove. Editor: Marcio Soares.

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Pull and Bear: World Project ID

The World Project was a video competition launched and held in the past months by Pull and Bear and aimed at people whose ideas could give a contribute to the society.

Two animations and this ID were produced at Antiheroe with sound design by Flow Audio.

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Ninja Gaiden Sigma 2: Footprints

Why did that ninja did that? Maybe he’s still angry for Hiroshima and Nagasaki. Or perhaps for those stupid ninja kids flicks.

Ninja Gaiden σ 2 is the latest game in the Ninja Gaiden franchise, whose first game was known as Shadow Warriors for us Europeans.

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Fleggaard: Nude Skydive

While topless skydiving sounds like interesting enough, I’ve actually posted this because I love when a golf match get interrupted.

The spot has been directed by Peter Harton and developed at creative agency Uncle Grey, Denmark.

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do bem: Suco de Açaí

The MIDI wafers spot, following Suco de laranja, was created and directed by Hardcuore. Designed and animated by Breno Pineschi and Rafael Cazes.

The song is Tic Tic Tac originally by Carrapicho, reinterpreted by João Brasil.

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Coca Cola: Mr. Happy in “Cloud”

Mr. Happy finds his little friend being rained upon by a cloud. Turning his clay body into a ladder, Mr. Happy’s generosity allows for his friend to climb up onto the cloud and get out of the stormy weather.”

Spot for Coke, directed by Zoe Wishart and produced at Psyop.

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Coca Cola: Mr. Happy in “Suit”

Some fake claymation from Psyop. More coming. Can’t get the name of the song…

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