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Amnesty International: Death to Death Penalty

139 countries have wiped out the death penalty.
Only 58 are left to convince.

Wax Firing Squad
Copyright © 2010

“Drawing inspiration from the Amnesty logo, a lit candle, Pleix have created a beautiful and moving spot against the death penalty. The film depicts four execution scenes comprised of statues made out of wax that melt under the heat of the Amnesty candle.”

The spot has been directed by Pleix and produced at Warm & Fuzzy. Creative agency: TBWA, Paris. Post Production: Digital District. The music is the soundtrack to Everyday by Carly Comando.

The technique used, computer graphics simulation of wax, is a different implementation of the concept already seen in the short film Lightheaded, which will be my next post. I was going to post it anyway this weekend!

“Traendo ispirazione dal logo di Amnesty, una candela accesa, Pleix ha creato uno spot sulla pena di morte bello e commovente. Il film raffigura quattro scene di esecuzioni formate da statue di cera che fondono al calore della candela di Amnesty.”

Lo spot è stato diretto da Pleix e prodotto da Warm & Fuzzy. Agenzia creativa TBWA di Parigi. Post produzione: Digital District. La musica è la colonna sonora di Everyday di Carly Comando.

La tecnica usata, cera simulata in computer grafica, è una diversa implementazione del concept già visto nel corto animato Lightheaded, che sarà il mio prossimo post. Avevo già intenzione di postarlo questo weekend!

via Glossy
Amnesty Website

DOWNLOAD (720×406): Scarica Death to Death Penalty in alta risoluzione.
[Format: MPEG-4 - Size: 15 MB - Running Time: 60 sec.]

DOWNLOAD (720×406): Scarica Death to Death Penalty in alta risoluzione.
[Format: Ogg Video - Size: 4 MB - Running Time: 60 sec.]

WATCH (ALT.): Guarda Death to Death Penalty su Vimeo.
[Format: Flash Video]

DOWNLOAD (852×480): Scarica Death to Death Penalty da Glossy.
[Format: MPEG-4 - Size: 12 MB - Running Time: 60 sec.]

WATCH: Guarda Death to Death Penalty in finestra.

LINK: Visita TBWA.

LINK: Visita Rémi Noël.

LINK: Visita Pleix.

LINK: Visita Warm and Fuzzy.

LINK: Visita Digital District.

LINK: Visita Nicolas Belin.

LINK: Visita Dan Elhadad.

LINK: Visita Jimmy Cavé.

LINK: Visita Everyday.

{ 2 } Comments

  1. T. | 12 June 2010 at 17:31 | Permalink

    Hi, Dek!

    A very nice music video you should watch is “Baby, I’m yours” by Breakbot:
    http://www.dailymotion.com/video/xdm2lv_breakbot-baby-i-m-yours-feat-irfane_music#from=embed
    This French guy is starting to make a name for himself…

    Ciao,
    T.

  2. DeK | 12 June 2010 at 20:30 | Permalink

    Thanks! Saw that on antville, but haven’t managed to find a good clip yet.

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