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Frito Lay Dips: And Then There Was Salsa

Woooosh!

Cooking And Dancing

First of all, if haven’t done it yet, go on Vimeo and watch the enhanced version of the spot. This kind of technology is nothing new, but it has the potential to become widespread. Or perhaps nobody would care anymore when the novelty is over.

By the way, as people noted on Vimeo, the ad is for Mexican food and plays on the word salsa (sauce), but actually shows a Spanish flamenco dancer. The animation is great, anyway.

The spot was directed by Nicholas Weigel and produced at Laika. Complete credits can be found on Motionographer where the spot appears redubbed as The Amazing Flamenco Chef.

UPDATE: Added a credit list, but I’ve taken it from Creativity Online, since it’s more similar to the format I use on No Fat Clips!!!

Prima di tutto, andate su Vimeo e guardate la versione enhanced dello spot. La tecnologia usata non è nulla di nuovo, ma ora ha il potenziale per diventare diffusa. O forse, passata la novità, non importerà più a nessuno.

Come fanno notare su Vimeo, nonostante lo spot sia per cibo messicano ed il gioco di parole su salsa, ci viene mostrata una ballerina di flamenco, danza spagnola. Però l’animazione è eccezionale.

Lo spot è stato diretto da Nicholas Weigel e prodotto da Laika. Credit completi li trovate su Motionographer, dove lo spot compare rinominato in L’incredibile cuoco flamenco.

UPDATE: Aggiunta la lista dei credit, ma l’ho presa da Creativity Online, visto che ha un formato più simile a quello che uso qui su No Fat Clips!!!

Copyright © 2010
Tostitos

WATCH (ENHANCED): Guarda And Then There Was Salsa su Vimeo.
[Format: Flash Video + Flash]

DOWNLOAD (1280×720): Scarica And Then There Was Salsa in alta definizione HD720p.
[Format: MPEG-4 - Size: 8 MB - Running Time: 30 sec.]

DOWNLOAD (1280×720): Scarica And Then There Was Salsa in alta definizione HD720p.
[Format: Ogg Video - Size: 15 MB - Running Time: 30 sec.]

DOWNLOAD (768×432): Scarica And Then There Was Salsa in alta risoluzione.
[Format: MPEG-4 - Size: 6 MB - Running Time: 30 sec.]

LINK: Visita Goodby Silverstein and Partners.

LINK: Visita Laika.

LINK: Visita Nicholas Weigel.

{ 2 } Comments

  1. adam g | 10 March 2010 at 23:44 | Permalink

    very cool spot. LAIKA/house did a fantastic job

  2. VeRtex | 2 February 2011 at 01:35 | Permalink

    WTF?!

    Sorry, ““And Then There Was Salsa”” was deleted at 3:02:17 Fri Jan 7, 2011. We have no more information about it on our mainframe or elsewhere.

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