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SSRP: Embrace Life

Always wear your seatbelt.

Butterfly Costume

Count how many bones are in your body. Then, compare it with how many lives you have. Is it still worth ruining your life and the lives of those who love you? And: do my words make any sense this late in the evening?

The public service announcement has been directed by Daniel Cox and produced by Sarah Alexander for the Sussex Safer Roads Partnership.

In the words of SSRP’s Neil Hopkins, the spot manages to provoke “a strong emotional response” in the viewer by means of “a strong emphasis on positive messaging and imagery, rather than relying on shock tactics.”

Conta quante ossa hai nel tuo corpo. Poi, confronta con quante vite hai. Vale ancora la pena rovinare la tua vita e quella di chi ti ama? E: ma le mia parola hanno ancora un senso a quest’ora di sera?

Questa “pubblicità progresso” è stata diretta da Daniel Cox e prodotta da Sarah Alexander per il Sussex Safer Roads Partnership.

Usando le parole di Neil Hopkins (del SSRP), lo spot riesce a provocare “una forte risposta emotiva” nello spettatore tramite “un forte enfasi su messaggi ed immagini positive, piuttosto che sfruttando immagini scioccanti.”

Copyright © 20010
thanks Antiheroe!
Embrace Life

DOWNLOAD (1024×576): Scarica Embrace Life in altissima risoluzione.
[Format: AVI - Size: 345 MB - Running Time: 95 sec.]

DOWNLOAD (1024×576): Scarica Embrace Life in altissima risoluzione.
[Format: Ogg Video - Size: 15 MB - Running Time: 95 sec.]

DOWNLOAD (768×432): Scarica Embrace Life in alta risoluzione.
[Format: MPEG-4 - Size: 16 MB - Running Time: 95 sec.]

WATCH (ALT.): Guarda Embrace Life su Vimeo.
[Format: Flash Video]

WATCH (LO RES): Guarda Embrace Life su Milk and Cookies.
[Format: Flash Video]

{ 5 } Comments

  1. Sarah Alexander | 5 January 2011 at 00:43 | Permalink

    Hi there,
    I’m the producer of this advert and the owner of the copyright. I’ve very pleased you like the advert and I’m happy for you to link to the Youtube version of this but can you please take down the version you presently have up and also it should not be downloadable on your site!!!

    The advert is copyright protected as we are selling it throughout the world and all illegal downloading of it influences that. Please feel free to contact with me with any queries or if I’ve been unclear.

    Best wishes,

    Sarah Alexander

  2. strony www Radom | 22 June 2011 at 14:13 | Permalink

    Hi, sorry I did not in the subject. My fiancee wants to make a surprise. Can you tell us about Turkey. I would take her there in April. What is the climate there. Is it possible to bathe in the sea.

  3. event planner ny | 7 July 2011 at 06:51 | Permalink

    More people need to read this and understand this aspect of the story. I cant believe you’re not more popular.

  4. cupola | 7 July 2011 at 06:52 | Permalink

    Your place is valueble for me. Thanks!…

  5. john Lee | 19 September 2012 at 16:33 | Permalink

    It’s great! Thank so much!

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