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Central Office of Information: Breathe

You think you’d wake in a house fire,
wouldn’t you?

Underwater Telephone

“Shot in a water tank four meters deep in Pinewood Studios,” this PSA for COI “compares the experience of death by smoke inhalation to that of drowning in a bid to convince Brits to regularly test their smoke alarms.” (Source: ‘boards)

The ad was produced by Tim Page at creative agency Rainey Kelly and Matt Fone at Blink; MPC provided the post production.

Directed by Dougal Wilson. Editor: Joe Guest at Final Cut. Directors of photography: Mark Silk (underwater) and Alex Barber.

“Girato in un serbatoio d’acqua, quattro metri sotto i Pinewood Studios,” questo spot per il COI “equipara la morte per intossicazione da fumo all’annegamento, col proposito di convincere i sudditi di Sua Maestà a controllare spesso gli allarmi antincendio.” (Fonte: ‘boards)

La produzione è di Tim Page presso l’agenzia creativa Rainey Kelly e Matt Fone presso Blink; MPC ha pensato alla post produzione.

Regia di Dougal Wilson. Montaggio: Joe Guest presso Final Cut. Direttori della fotografia: Mark Silk (subacquea) e Alex Barber.

Copyright © 2009
via Chris Gaffey’s tweets
Smoke_alarm_saves_lifes

DOWNLOAD (1024×576): Scarica Breathe in altissima risoluzione.
[Format: MPEG-4 - Size: 26 MB - Running Time: 40 sec.]

DOWNLOAD (1024×576): Scarica Breathe in altissima risoluzione.
[Format: Ogg Video - Size: 3 MB - Running Time: 40 sec.]

DOWNLOAD (ALT.): Scarica Breathe da Blinkprods.
[Format: Quicktime - Size: 33 MB - Running Time: 40 sec.]

DOWNLOAD (768×432): Scarica Breathe in alta risoluzione.
[Format: MPEG-4 - Size: 6 MB - Running Time: 40 sec.]

WATCH (ALT.): Guarda Breathe in finestra.
[Format: Quicktime]

DOWNLOAD (576×432): Scarica Breathe da Slideshowpro.
[Format: Quicktime - Size: 8 MB - Running Time: 40 sec.]

WATCH (ALT.): Guarda Breathe su Moving-picture.
[Format: Flash Video]

WATCH (ALT.): Guarda Breathe su ‘boards.
[Format: Flash Video]

LINK: Visita Central Office of Information.

LINK: Visita Mike Boles and Jerry Hollens.

LINK: Visita Rainey Kelly Campbell Roalfe Y&R.

LINK: Visita Blink Productions.

LINK: Visita Matt Fone.

LINK: Visita The Moving Picture Company.

LINK: Visita Final Cut.

IMDB: Pagina di Dougal WilsonAlex BarberMark Silk

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