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Coca Cola: Hidden Formula

Incompertus Aequora
Amplus somes a unda

A Shell Guarded By Two Hermit Crabs
Hey! Hey! Today I bring you a long lasting secret: where to find the hidden formula of the Coca Cola.

It’s written on a tiny grain of rice, hidden “inside a shell guarded by two hermit crabs which are inside a grandmother’s purse kept in an old Incan chest which is cursed by anyone who opens it…” (source: The Inspiration Room™)

The spot has been directed by Ray DiCarlo and David Daniels and produced by Kara Place at Bent Image Lab.

Creative agency: Santo, Buenos Aires. Sound engineer: Lance Limbocker at Downstream, Portland.

By the way, this was the Coke spot which aired in Italy during the Beijing 2008 Olympic games.

Hey! Hey! Oggi vi porto un segreto che dura da lungo tempo: dove trovare la formula della Coca Cola.

È scritta su un piccolo chicco di riso, nascosto “dentro una conchiglia guardata da due granchi che si trovano dentro il borsellino della nonna chiuso in uno scrigno Inca che maledice chiunque lo apra…” (fonte: The Inspiration Room™)

Lo spot è stato diretto da Ray DiCarlo e David Daniels e prodotto da Kara Place presso Bent Image Lab.

Agenzia creativa: Santo di Buenos Aires. Ingegnere del suono: Lance Limbocker presso Downstream di Portland.

Tra l’altro, questo era lo spot Coca Cola trasmesso in Italia durante i giochi olimpici di Pechino nel 2008.

Copyright © 2008

Coca Cola Secret Formula

DOWNLOAD (720×540): Scarica Hidden Formula in alta risoluzione.
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[Format: Ogg Video - Size: 18 MB - Running Time: 1 min.]

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[Format: Flash Video]

LINK: Visita Bent.

BLOGGER: Visita Bent Image Lab Blog.

LINK: Visita Santo Buenos Aires.

IMDB: Pagina di Ray DiCarlo

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