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Sour – Hibi no neiro

Warning: don’t try this at home!

Sour: Hibi no neiro - MPEG-4 clip
A genius piece of low fidelity, highly funny digital patchwork. A music video starring the Internet, that is you. Almost.

Sour is a Japanese post-rock band formed in spring 2002 by hoshijima, Sohey and KENNNNN.

Hibi no Neiro (Tone of Everyday) is the lead single to their first mini album Water Flavor EP released on July 24 2009.

Seems like synaesthesias are all the rage lately, since this song asks: “Which color is your melody?” Anyway…

The music video was directed by Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura.

“The song is about discovering your own color or voice in this world. It speaks of embracing your individuality in order to embrace what the rest of the world has to offer. The use of the web-cam and the idea of capturing people’s individual expressions as they collaborate to make a greater whole, made a lot of sense.”

Pezzo geniale di patchwork digitale, in bassa fedeltà, ma ad alto rendimento. Un video che ha per protagonista Internet, cioè te.

Sour è un gruppo giapponese post rock, formato nel 2002 da hoshijima, Sohey e KENNNNN.

Hibi no Neiro (Canzone d’un giorno qualsiasi) è il singolo trainante del mini album Water Flavor EP uscito il 24 luglio 2009.

Sembra che ultimamente le sinestesie siano di moda, visto che il testo chiede: “Di che colore è la tua melodia?” Comunque…

Il video musicale è stato diretto da Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura.

“Il brano parla di scoprire la propria voce o il proprio colore nel mondo. Parla di abbracciare la propria individualità per abbracciare ciò che il resto del mondo ha da offrire. L’uso della web-cam, e l’idea di catturare le azioni delle singole persone che collaborano a creare un quadro di insieme, trova senso in ciò.”

© 2009
thanks Masa!
Sour - Water Flavor EP

DOWNLOAD (720×540): Scarica Hibi no neiro in alta risoluzione.
[Format: MPEG-4 - Size: 61 MB - Running Time: 4 min.]

DOWNLOAD (720×540): Scarica Hibi no neiro in alta risoluzione.
[Format: Ogg Video - Size: 51 MB - Running Time: 4 min.]

WATCH (ALT.): Guarda Hibi no neiro su Vimeo.
[Format: Flash Video, Quicktime]

DOWNLOAD (360×270): Scarica Hibi no neiro da Good General.
[Format: Quicktime - Size: 20 MB - Running Time: 4 min.]

WATCH (ALT.): Guarda Hibi no neiro su Milk and Cookies.
[Format: Flash Video]

LINK: Visita Masashi Kawamura.

LINK: Visita Good General, sito di Masayoshi Nakamura.

LINK: Visita Sour.

BLOGGER: Visita Sour Official Blog.

{ 5 } Comments

  1. vazio absoluto | 16 November 2009 at 16:26 | Permalink

    freakin’ genius! lovely concept.

  2. lace shower curtains | 8 August 2011 at 23:56 | Permalink

    Good article , thanks and we want more! Added to FeedBurner as well

  3. mannitol | 8 August 2011 at 23:57 | Permalink

    Thanks for spending the time to discuss this, I feel strongly about it and love reading more on this topic.

  4. erika | 10 September 2011 at 23:52 | Permalink

    Well he wasn’t going to win any awards for attractiveness, that’s for sure.

  5. Ranae Frederic | 25 September 2011 at 23:56 | Permalink

    Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone! Many thanks!

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