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Eat Real. Eat Local.

Looks like a typical Canadian family dinner.

Steve Gordon, Crush: Hellmann's - Eat Real. Eat Local. - MPEG-4 clip
The short film explains what is happening to the food system of Canada (as any other highly “developed” country) and why you should care more about what you eat.

The infomercial has been directed by Steve Gordon (live action) and Crush (animation). Produced by Kate Dale at Sons and Daughters and by Stephanie Pennington at Crush.

Creative Directors: Gary Thomas and Stefan Woronko. Art Director: Yoho Hang Yue. Animation: Aylwin Fernando. Editor: Kim Knight at Crush Cuts.

Creative agency: Ogilvy, Toronto. Part of a campaign developed for Unilever’s brand Hellmann’s.

Il film spiega cosa succede al sistema alimentare del Canada (nonché di ogni altro paese “sviluppato”) e perché dovreste stare più attenti a quello che mangiate.

Lo “spot informativo” è stato diretto da Steve Gordon (riprese dal vivo) e da Crush (animazione). Prodotto da Kate Dale presso Sons and Daughters e Stephanie Pennington presso Crush.

Direttori creativi: Gary Thomas, Stefan Woronko. Dir. artistico: Yoho Hang Yue. Animazione: Aylwin Fernando. Montaggio: Kim Knight presso Crush Cuts.

Agenzia creativa: Ogilvy di Toronto. Parte di una campagna per il marchio Hellmann’s di Unilever.

Copyright © 2009
via Glossy and idsgn
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DOWNLOAD (848×480): Scarica Eat Real. Eat Local. in alta risoluzione.
[Format: MPEG-4 - Size: 45 MB - Running Time: 3 min.]

DOWNLOAD (ALT.): Scarica Eat Real. Eat Local. da Glossy.
[Format: Quicktime - Size: 45 MB - Running Time: 3 min.]

WATCH: Guarda Eat Real. Eat Local. in finestra.

DOWNLOAD (848×480): Scarica Eat Real. Eat Local. in alta risoluzione.
[Format: Ogg Video - Size: 20 MB - Running Time: 3 min.]

DOWNLOAD (768×432): Scarica Eat Real. Eat Local. in alta risoluzione.
[Format: MPEG-4 - Size: 21 MB - Running Time: 3 min.]

WATCH (ALT.): Guarda Eat Real. Eat Local. su Vimeo.
[Format: Flash Video]

INTERVIEW: Domanda e risposta con Gary Thomas su Glossy.

LINK: Visita Sons and Daughters.

LINK: Visita Crush, Inc.

LINK: Visita Crush Cuts.

LINK: Visita Hellmann’s®: Eat Real. Eat Local.

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