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Asics Origami: In Pursuit of Perfection

In the beginning there was nothing. Only an idea.

Asics Origami: In Pursuit of Perfection - MPEG-4 clip
The story of Kihachiro Onitsuka, who created a shoe that mimics the concave shape of the octopus suckers.

The story is told using paper folded creations by origami artist was Sipho Mabona.

The spot has been directed by Tim Schierwater and produced by Florian Liertz at Element e, Hamburg.

Stop motion animation by Kathrin Albers at Stoptrick Animation, with director of photography Jim Lacy.

Visual effects made at Nform, by 3D artists: André Junker, Christoffer Wolters, Sven Hauth, Thomas Belitzki and Tobias Houfek (Learn more at Maxon.) Post production was done by Ben Liese and Adrew Orbahn at Acolori.

Sound and music by Steven Schwalbe and Thomas Suess at Audioforce. Mixed by Pierre Brand at Primetime Studios.

The campaign was developed at Nordpol+, Hamburg. Creative director: Lars Ruehmann; copywriter: Sebastian Behrendt; art director: Sean Kirby.

La storia di Kihachiro Onitsuka, creatore di una scarpa che imita la forma concava delle ventose del polpo.

La storia è raccontata usando le creazioni dell’artista degli origami Sipho Mabona.

Lo spot è stato diretto da Tim Schierwater e prodotto da Florian Liertz presso Element e di Hamburg.

Animato in stop motion da Kathrin Albers presso Stoptrick Animation, con il direttore della fotografia Jim Lacy.

Effetti visivi realizzati presso Nform; artisti 3D: André Junker, Christoffer Wolters, Sven Hauth, Thomas Belitzki e Tobias Houfek. (Maggiori info su Maxon.) Post produzione di Ben Liese e Adrew Orbahn presso Acolori.

Musica e sonoro di Steven Schwalbe e Thomas Suess presso Audioforce. Mix audio: Pierre Brand presso Primetime.

Campagna sviluppata presso Nordpol+ di Hamburg. Direttore creativo: Lars Ruehmann; copywrite: Sebastian Behrendt; dir. artistica: Sean Kirby.

Asics Origami: In Pursuit of Perfection

DOWNLOAD (HI RES): Scarica In Pursuit of Perfection.
[Format: MPEG-4 - Size: 70 MB - Running Time: 5 min.]

DOWNLOAD (ALT.): Scarica In Pursuit of Perfection.
[Format: Ogg Video - Size: 54 MB - Running Time: 5 min.]

DOWNLOAD (ALT.): Scarica In Pursuit of Perfection.
[Format: Quicktime - Size: 77 MB - Running Time: 5 min.]

WATCH (GOOD Q.): Guarda In Pursuit of Perfection in finestra.
[Formats: Flash Video, Quicktime]

LINK: Visita Mabona Origami.

LINK: Visita Stoptrick Studio.

LINK: Visita nForm Hamburg.

LINK: Visita Acolori Medienproduktion GmbH.

LINK: Visita Nordpol+ Hamburg.

LINK: Visita Element E.

LINK: Visita Audioforce.

LINK: Visita Primetime Studio GmbH.

CODECS: OggApple QuicktimeFlash

{ 2 } Comments

  1. Regina Schultz | 26 February 2010 at 23:16 | Permalink

    Where do I get the transcript for the movie? I want to read with my pupils in class.

  2. DeK | 27 February 2010 at 12:25 | Permalink

    Hi Regina, unfortunately I could not find it anywhere. I tried to put down it myself, but there are words I don’t get. Perhaps you can ask for help on wordreference or similar websites. Here’s my transcript for the first 90 seconds:

    In the beginning there was nothing, only an idea. But I believe that you could build anything out of almost nothing. You just have to strive for perfection.
    In 1945 I founded a sport shoe company, Onitsuka Tiger. My name is Kihachiro Onitsuka.
    It all began very small, in Kobe, Japan. My father’s death(???) left me a desk so I could get started. One day I was at my mother’s house, eating a Japanese salad. Suddenly I found a slice of octopus stuck to the bottom of the bowl: it wouldn’t come off. The fact struck me: why not using this technology to have a better grip on the ground?
    The result was the first basketball shoe in history to …??? in 1951 and I am produd of what has come out of my little shoe company.

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