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SimCity Creator: Secret World

Create. Enjoy. Destroy.

SimCity Creator: Secret World - MPEG-4 clip
As a young boy peers through the glass of his mother’s car, he sees a city unfold and build before his eyes: “eggs rain down from the sky and hatch into fire-breathing dragons, while spiked balls crash upon the highway, narrowly missing his car.”

The spot has been directed by Peter Sluszka and produced at Hornet Inc. by Hana Shimizu. Executive producer: Michael Feder.

The concept reminds of Safer in a Wild World, even though the idea is as old as it can be. The execution is very Gondry, and reminds of La Science des rêves and Walkie Talkie Man (animated by Sluszka himself).

Director of Photography: Ivan Abel. Art Director: Lucky Cardwell. Stop Motion Animators: Matt Somma, Kevin Coyle.

Visual effects supervisor: Arthur Hur. Compositors: Arthur Hur (lead), Andrew MacFarlane, Will Decker, Peter Fink. Editors: Joe Suslak, Anita Chao. 3D Artist: Erwin Riau.

Creative Agency: Wieden + Kennedy. Copywriter: Charlie Gschwend. Art Director: Azsa West. Creative Directors: Jed Alger and Aaron Allen. Producer: Jennifer Fiske. Associate Producer: Natalie Montgomery.

Behind the scene photos: 1 -2

Quando un ragazzino guarda dal finestrino dell’auto, vede una città sorgere davanti ai suoi occhi: “uova cadono dal cielo e ne emergono draghi sputa fuoco, mentre palle chiodate si abbattono sull’autostrada, mancando di poco l’auto.”

Lo spot è stato diretto da Peter Sluszka e prodotto presso Hornet Inc. da Hana Shimizu. Produttore esecutivo: Michael Feder.

Il concept ricorda un po’ Safer in a Wild World, anche se l’idea è vecchia come il mondo. L’esecuzione fa molto Gondry, e ricorda La Science des rêves e Walkie Talkie Man (animato dallo stesso Sluszka).

Direttore della fotografia: Ivan Abel. Direzione artistica: Lucky Cardwell. Animatori stop motion: Matt Somma, Kevin Coyle.

Supervisore agli effetti visivi: Arthur Hur. Compositors: Arthur Hur (capo), Andrew MacFarlane, Will Decker, Peter Fink. Montaggio: Joe Suslak, Anita Chao. Grafica 3D: Erwin Riau.

Agenzia creativa: Wieden + Kennedy. Copywrite: Charlie Gschwend. Direttore artistico: Azsa West. Direttori creativi: Jed Alger ed Aaron Allen. Produttore: Jennifer Fiske. Produttore associato: Natalie Montgomery.

Foto del dietro le quinte: 1 -2

© 2008 Electronic Arts
SimCity Creator: Secret World

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LINK: Visita Arthur Hur.

LINK: Visita W+K.

LINK: Visita il sito di SimCity Creator.

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