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Hovis: Go on Lad

As good today as it’s always been.

Hovis: Go on Lad - MPEG-4 clip
A century of historical events in this spot, as the lad travels through time following bakers in the 1890s, the 1953 Coronation, the 1984 miners’ strike and ending with the millennium firework display in 2000.

Creative agency: MCBD, London. Creative director: Danny Brooke-Taylor. Creative: Danny Hunt and Gavin Torrance. Producer: Lorraine Geoghegan.

Production Company: Rattling Stick. Director: Ringan Ledwidge. Director of photography: Alwin Kuchler. Producer: Sally Humphries.

Editor: Richard Orrick at Work.

Post Production: The Mill. Producer: Gemma Smith. Telecine: Mick Vincent. Flame: Barnsley (lead) and Gary Driver. 3D Graphics: James Sindle.

Un secolo di eventi storici nello spot, mentre il ragazzo viaggia nel tempo seguendo i panettieri del 1890, l’incoronazione del 1953, lo sciopero dei minatori del 1984 ed i fuochi d’artificio per il millennio, nel 2000.

Agenzia creativa: MCBD di Londra. Direttore creativo: Danny Brooke-Taylor. Creativi: Danny Hunt e Gavin Torrance. Produttore: Lorraine Geoghegan.

Compagnia di produzione: Rattling Stick. Regista: Ringan Ledwidge. Direttore della fotografia: Alwin Kuchler. Produttore: Sally Humphries.

Montatore: Richard Orrick presso Work.

Post Produzione: The Mill. Produttore: Gemma Smith. Telecinema: Mick Vincent. Flame: Barnsley (capo) e Gary Driver. Grafica 3D: James Sindle.

Hovis: Go on Lad

DOWNLOAD (HI RES): Scarica Go on Lad. [Mirror]
[Format: MPEG-4 - Size: 46 MB - Running Time: 2 min.]

DOWNLOAD (ALT.): Scarica Go on Lad.
[Format: Ogg Video - Size: 23 MB - Running Time: 2 min.]

WATCH (LO RES): Guarda Go on Lad in bassa.
[Format: Flash Video]

READ: Leggi The Mill Trots Through History with Hovis.

LINK: Visita The Mill.

LINK: Visita Rattling Stick.

LINK: Visita Work Post Production.

LINK: Visita Miles Calcraft Briginshaw Duffy.

CODECS: OggFlash

{ 10 } Comments

  1. Matthew | 22 September 2008 at 08:49 | Permalink

    This must have cost an arm and a leg to create. Is it really a two minute commercial? The actors, the costumes, and the special effects (burned out buildings) were excellent. The parades were both impressive. All to sell loaves of bread?

  2. DeK - Delirium et Kaos | 23 September 2008 at 07:48 | Permalink

    They’re going to use this commercial along all the next century I guess :)

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