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Lenovo: Sumo

Heavy on features, light on weight.

Lenovo: Sumo - MPEG-4 clip
How to advertise a lightweight thing such as a laptop, using sumo wrestlers? Well, they’ve got a plane…

The spot was directed by Tina Bull and produced by Tim Berriman and (executive producer) Andrew Morris at Luscious International.

Creative agency: Ogilvy & Mather, Sydney. Creative Director: Rod Vallis. Copywriter: Rajesh Mani. Agency Producer: Porus Khareghat.

Come fare pubblicità ad un coso leggero come un portatile, con i lottatori sumo? Ecco un’idea al volo…

Lo spot è stato diretto da Tina Bull e prodotto da Tim Berriman e (dal produttore esecutivo) Andrew Morris presso Luscious International.

Agenzia creativa: Ogilvy & Mather di Sydney. Direttore creativo: Rod Vallis. Copywrite: Rajesh Mani. Produttore per l’agenzia: Porus Khareghat.

Lenovo: Sumo

DOWNLOAD: Scarica Sumo.
[Format: Quicktime - Size: 14 MB - Running Time: 1 min.]

DOWNLOAD: Scarica Sumo.
[Format: MPEG-4 - Size: 11 MB - Running Time: 1 min.]

DOWNLOAD: Scarica Sumo.
[Format: Ogg Video - Size: 11 MB - Running Time: 1 min.]

DOWNLOAD (LOW RES): Scarica Sumo.
[Format: Quicktime - Size: 8 MB - Running Time: 1 min.]

WATCH: Guarda Sumo in finestra.
[Format: Flash Video]

LINK: Visita Luscious.

CODECS: OggApple QuicktimeFlash

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