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Weight Watchers: History of Dieting

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Weight Watchers: History of Dieting - MPEG-4 clip
“Centuries of fad diets and failed weight loss schemes. Using a combination of paper-cut out, traditional stop-motion, computer animation, live action, and stock footage, we quickly move from William The Conqueror’s famous liquid diet to more current crazes like The Atkins Diet and the Maple Syrup Diet.”

The spot has been directed by Peter Sluszka at Hornet. Executive producer: Michael Feder. Producers: Greg Bedard, Joel Kretschman.

Visual effects supervisor: John Earle. Compositors: Arthur Hur, JooYong Kim, Marcus Wagner, John Earle. Animators: Kevin Coyle, Matt Somma.

Director of photography: Ivan Abel. Editor: Joe Suslak. Audio engineer: Tom Goldblatt at Audio Engine.

Creative agency: McCann Erickson. Chief creative: Joyce King Thomas. Creative directors: Danny Rodriguez (also art director) and Sharon Ehrlich (also copywriter).

Click for full credits (yes, there’s more…)

“Secoli di diete farlocche e schemi inadatti a perdere peso. Con una combinazione di ritagli, stop animation, animazione digitale, riprese dal vivo ed immagini di repertorio, ci muoviamo dalla celebre dieta liquida di Guglielmo il Conquistatore, alle follie odierne come la dieta Atkins e la dieta dello sciroppo d’acero.”

Lo spot è stato diretto da Peter Sluszka presso Hornet. Produttore esecutivo: Michael Feder. Produttori: Greg Bedard, Joel Kretschman.

Supervisore agli effetti visivi: John Earle. Composizione: Arthur Hur, JooYong Kim, Marcus Wagner, John Earle. Animazione: Kevin Coyle, Matt Somma.

Direttore della fotografia: Ivan Abel. Montaggio: Joe Suslak. Ingegnere del suono: Tom Goldblatt di Audio Engine.

Agenzia creativa: McCann Erickson. Creativo capo: Joyce King Thomas. Direzione creativa: Danny Rodriguez (anche dir. artistico) e Sharon Ehrlich (anche copywriter).

Clicca per tutti i credits (sì, c’è dell’altro…)

thanks to Sara Achilli
Weight Watchers: History of Dieting

DOWNLOAD (HI RES): Scarica History of Dieting.
[Format: MPEG-4 - Size: 19 MB - Running Time: 1 min.]

DOWNLOAD (LO RES): Scarica History of Dieting.
[Format: Quicktime - Size: 11 MB - Running Time: 1 min.]

WATCH: Guarda History of Dieting in finestra.

WATCH (ALT.): Guarda History of Dieting in finestra.
[Format: Flash Video]

LINK: Visita Hornet Inc.

LINK: Visita McCann Worldgroup

LINK: Visita audioEngine

CODECS: Apple QuicktimeFlash

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