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Draft FCB: Test Institute Stone and Stone

Killing good ideas can harm your future.

A focus group comprised of three cavemen is being submitted two innovative ideas: the fire and the wheel.

The campaign has been developed by the Draft FCB creative agency as a self promo.

The videos have been directed by Silvio Helbig and produced at Berlin’s Jo!Schmid.

The campaign also has its own interactive (kind of) website. Very disappointing.

Un focus group formato da tre cavernicoli esamina due idee molto innovative: il fuoco e la ruota…

La campagna è stata sviluppata dall’agenzia creativa Draft FCB come auto promozione.

I video sono stati diretti da Silvio Helbig e prodotti presso Jo!Schmid di Berlino.

La campagna ha anche il suo sito interattivo (‘na specie). Molto molto deludente.

Draft FCB: Test Institute Stone and Stone

REFERENCE: Tutti i post su Test Institute Stone and Stone.

LINK: Visita Jo Schmid.

LINK: Visita Draft FCB.

{ 3 } Comments

  1. Anonymous | 18 January 2008 at 09:55 | Permalink

    Hi, Dek!

    As usual, I found some videogames CGs that might interest you.

    Here we go:
    GUITAR HERO III (it has a Gorillaz style to it)

    FINAL FANTASY VERSUS 13 (incredible fight, in here!)



    Keep going with your magic shorts/ads/films : your blog is A MUST!!!!

    Ciao & happy new year!

    T. from France

  2. DeK - Delirium et Kaos | 18 January 2008 at 12:01 | Permalink

    Thanks again! I’ll have a look tomorrow morning.

  3. DeK - Delirium et Kaos | 21 January 2008 at 09:02 | Permalink

    Indeed, the FF Versus trailer is really something. I’m trying to track down the source where all this FF trailers come from to get a better quality version.

    As for the others, there are some very nice bits, but I can’t stand the fast paced edit of fast paced footage.

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