Skip to content

JC Penney: Magic

I close my eyes and think that I have found me.

JC Penney: Magic - MPEG-4 clip
“Set to a quirky Regina Spektor track, the spot begins on an ordinary autumn workday morning, except that the extraordinary happens.”

The commercial has been directed by Nicolai Fuglsig at MJZ for creative agency Saatchi + Saatchi, New York.

Edited by Ian McKenzie at MacKenzie Cutler. The song title is Music Box.

Post produced at The Mill. Notably, they not only did most of the magic tricks, but also took care of switching the trees from summer green to autumnal colors.

About the phone booth scene: a crane dropped a cascade of water onto the booth; the water shoot was then reversed in post production by the 2D team, to create the illusion that the water erupts out rather than from above.

“Impostato su un pezzo di Regina Spektor, lo spot inizia in un ordinario giorno di lavoro autunnale; ma ciò che accade non ha nulla di ordinario.”

Lo spot è stato diretto da Nicolai Fuglsig presso MJZ per l’agenzia creativa Saatchi + Saatchi di New York.

Montaggio di Ian McKenzie di MacKenzie Cutler. Il titolo della canzone è Music Box.

Post prodotto da The Mill. Da notare che, oltre ai trucchi di magia, si sono anche premurati di mutare gli alberi dal verde estivo a colori più autunnali.

Riguardo la scena della cabina telefonica: una gru ha versato una cascata d’acqua sulla cabina; lo “spruzzo” è stato poi invertito in post produzione dalla squadra del 2D, per dare l’illusione che eruttasse da dentro, invece che dall’alto.

previously on Ticklebooth
JC Penney: Magic

DOWNLOAD: Scarica Magic.
[Format: NomeFormato - Size: 10 MB - Running Time: 1 min.]

DOWNLOAD: Scarica Magic.
[Format: Quicktime - Size: 22 MB - Running Time: 1 min.]

WATCH: Guarda Magic in finestra.

WATCH (LOW Q.): Guarda Magic su MilkandCookies.com
[Format: Flash Video]

WATCH (LOW Q.): Guarda Magic su ‘boards
[Format: Quicktime]

LINK: Visita The Mill. [Article]

LINK: Visita Saatchi & Saatchi.

LINK: Visita MJZ.

CODECS: Apple QuicktimeFlash

{ 3 } Comments

  1. Nata | 3 March 2009 at 13:50 | Permalink

    wow great commercial, i just dont get how it showcases JC Penny though

  2. aanbieding | 6 May 2011 at 21:01 | Permalink

    bestel je zant bjij de $$#%#%mooiste zandbetellen

  3. heizstrahler fur babys | 14 July 2011 at 14:26 | Permalink

    I will right away seize your rss feed as I can not find your email subscription hyperlink or newsletter service. Do you’ve any? Please permit me understand in order that I may subscribe. Thanks.

{ 1 } Trackback

  1. 12 Amazing Commercials: UNSTAGE.com | 26 March 2010 at 21:34 | Permalink

    [...] Me gusto mucho el de JC Penny Magic y buscando un poco supe que la canción se llama Music box y es de Regina Spektor y viene en el Bonus Tracks de Begin to Hope del 2006. Algo mas de info [...]

Post a Comment

You must be logged in to post a comment.