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Sidaction: Hourglass

Every 10 seconds, someone dies of Aids in the world.
Protect yourself.

Sidaction: The Human Hourglass - MPEG-4 clip
Many thanks to Jérôme Sudan from Advertising Pawn for having sent the link to this stunning and effective video for Sidaction, a French association against AIDS.

The spot has been directed by Dimitri Daniloff and produced at Marcassin. Creative agency: Leo Burnett.

It may remind you a little of Naked Sea. (Ok, that’s just an excuse to link more nekkid bodies…)

UPDATE: Kevathens spotted a much relevant similarity between this ad and Chris Cunningham’s film, Flex. You can watch a small excerpt here.

Ringranziamo Jérôme Sudan di Advertising Pawn che ci ha spedito il link a questo bellissimo ed efficace video per Sidaction, associazione francese per la lotta all’AIDS.

Lo spot è stato diretto da Dimitri Daniloff e prodotto presso Marcassin. Agenzia creativa: Leo Burnett.

Vi può ricordare un po’ Naked Sea. (Ok, è solo una scusa per linkare qualche altro corpo ignudo…)

UPDATE: Kevathens ha trovato una somiglianza più importante fra questo spot ed il film di Chris Cunningham, Flex. Ne trovate un assaggio qui.


DOWNLOAD: Scarica Sidaction.
[Format: MPEG-4 - Size: 6 MB - Running Time: 1 min.]

WATCH: Guarda Sidaction in finestra.
[Format: Flash Video]

LINK: Visita il sito di Marcassin.

LINK: Visita il sito di Sidaction.

LINK: Visita il sito di Leo Burnett.


{ 10 } Comments

  1. kevathens | 10 October 2007 at 16:30 | Permalink

    Er.. flex?

  2. Anonymous | 11 October 2007 at 07:01 | Permalink

    yeah i’m sure the intentions are good but that was more than a little embarrassing. i’ve seen people copy cunningham before but this one takes the cake.

  3. DeK | 12 October 2007 at 00:53 | Permalink

    I’ve never seen the whole short, only a little excerpt (which I assumed being the complete film for a long time…)
    Got to complete my Director’s Work DVD collection ASAP.

    DeK (from an Internet Point)

  4. kevathens | 18 October 2007 at 16:38 | Permalink

    Hey DeK,

    This clip has the original sound design. The clip you posted is a more funkdefied version of flex.

  5. DeK - Delirium et Kaos | 18 October 2007 at 22:02 | Permalink

    Thanks, updated the link.

  6. David | 24 October 2007 at 22:37 | Permalink

    Wow! What a commercial.

    I love the high-resolution ads you post. How do you manage to embed high-res videos through blogger?

  7. DeK - Delirium et Kaos | 25 October 2007 at 02:50 | Permalink

    The videos are hosted at Dreamhost or at the author’s website. A script called vPIP is what provides the smooth embedding.

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