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Adidas: Of This Earth

Let me become one with the land.
This is our land that rumbles.
And it’s my time!
It’s my moment.

Of This Earth - MPEG-4 clip
Looks like we liked the Haka commercial posted last week, so I asked for more, and here’s the latest from 180 Amsterdam agency, part of a campaign called From the Earth.

“The central idea of the campaign was to create a symbolic patchwork field using a piece of turf from the hometown of each and every All Black, past and present.” (Source: 180 Amsterdam)

In the spot, we see that the fields where players are training, misses a square patch. “The square patch represent the parts of New Zealand the All Black players carry with them, metaphorically as literally.” (Source: Adweek)

The spot has been directed by Johnny Green at Knucklehead, London. Director of photography: Adam Kimmel.

Editor was Filip Malasek at Robota. Post production made at The Moving Picture Company.

Sound recording studio: 750mph. Sound designer: Sam Ashwell. Music composed by Jon Hopkins.

BONUS: Digging in the links below deep enough, you’ll find a behind the scenes gallery and a version of the commercial with an alternate soundtrack.

Dato che lo spot Haka della settimana scorsa ci è piaciuto, ne ho chiesto dell’altro, ed eccovi l’ultima uscita dell’agenzia 180 Amsterdam, parte della campagna From the Earth.

“Idea centrale della campagna era di creare il patchwork simbolico di un campo da gioco, usando terriccio delle citta di ognuno degli All Black, passati e presenti.” (Fonte: 180 Amsterdam)

Nello spot, vediamo che i campi in cui i giocatori si allenano, mancano di una zolla. “Le zolle mancanti rappresentano la parte di Nuova Zelanda che gli All Black portano con sé, tanto metaforicamente quanto letteralmente.” (Source: Adweek)

Lo spot è stato diretto da Johnny Green presso Knucklehead, Londra. Direttore della fotogragia: Adam Kimmel.

Montaggio di Filip Malasek presso Robota. Post prodotto presso The Moving Picture Company.

Studio di registrazione: 750mph. Ingegnere del suono: Sam Ashwell. Musica composta da Jon Hopkins.

BONUS: Scavando a fondo nei link in basso troverete una galleria del dietro le quinte, ed una versione dello spot con una diversa colonna sonora.

Impossible is nothing

DOWNLOAD: Scarica Of This Earth.
[Format: MPEG-2 - Size: 52 MB - Running Time: 1 min.]

DOWNLOAD: Scarica Of This Earth.
[Format: MPEG-4 - Size: 12 MB - Running Time: 1 min.]

DOWNLOAD (LOW RES): Scarica Of This Earth. Bassa risoluzione.
[Format: Quicktime - Size: 8 MB - Running Time: 1 min.]

WATCH: Guarda Of This Earth su Duncan’s TV AD Land.
[Format: Flash]

WATCH: Guarda Of This Earth su MPC.
[Format: Quicktime - Size: 25 MB - Running Time: 1 min.]

BEHIND THE SCENES: Dietro le quinte, photo gallery.

DOWNLOAD (ALT. MUSIC): Scarica Of This Earth. Colonna sonora alternativa.
[Format: MPEG-4 - Size: 8 MB - Running Time: 1 min.] [Mirror]

LINK: Visita il sito di Knucklehead.

LINK: Visita il sito di The Moving Picture Company.

LINK: Visita il sito di 750mph.

LINK: Visita il sito di 180 Amsterdam.

CODECS: Apple QuicktimeFlash

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