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Impossible is Nothing: All Blacks

Ka mate, ka mate! ka ora! ka ora!

Impossible is Nothing: All Blacks - MPEG-4 clip
In the final installment of the Adidas campaign ideated at creative agency 180 Amsterdam, the All Blacks (with a little help from Passion Pictures) visualize the Ka Mate haka for the audience.

“The commercial mixes live action with animation as key members of the team (Richie McCaw, Dan Carter, Rodney So’olalo, Rico Gear) descrive how they summon up the spirits of the warrior ancestors and unveil what the haka means to them.”

Creative directors Dean Maryon and Sean Thompson of 180, also directed the movie.

“The Pulitzer Prize winning photographer David Turnley used his photojournalistic style to create the strong photographic component to the campaign.”

Passion Pictures enlisted Maori artist George Nuku to help the All Blacks draw the paintings from which they created the animations.

Dan Sumich and Dan Gordon directed the animation and the live action, respectively, at Passion Pictures. Animators: Dan Sumich and Kristian Hammerstadt.

Director of photography: Alex Melman at LA1. Editor: Jamie Foord. Head of computer graphics animation: Jason Nicholas.

Ultimo appuntamento con la campagna di Adidas ideata dall’agenzia creativa 180 Amsterdam, in cui gli All Blacks (con un piccolo aiuto da Passion Pictures) ci aiutano a visualizzare la Ka Mate haka.

“Lo spot unisce riprese dal vivo ed animazione, mentre componenti della squadra (Richie McCaw, Dan Carter, Rodney So’olalo, Rico Gear) descrivono come evocano gli spiriti degli antichi guerrieri e svelano ciò che la haka significa per loro.”

I direttori creativi Dean Maryon e Sean Thompson di 180, curano anche la regia.

“Il fotografo, vincitore del premio Pulitzer, David Turnley ha usato il suo stile giornalistico per dar corpo alla forte componente fotografica della campagna.”

Passion Pictures ha arruolato l’artista Maori George Nuku per aiutare gli All Blacks a creare i dipinti, usati poi per creare le animazioni.

Dan Sumich e Dan Gordon hanno diretto, rispettivamente, l’animazione e le riprese dal vivo, presso Passion Pictures. Animatori: Dan Sumich e Kristian Hammerstadt.

Direttore della fotografia: Alex Melman presso LA1. Montaggio: Jamie Foord. Capo dell’animazione in computer grafica: Jason Nicholas.

many thanks to Jessica Hartley
Impossible is Nothing: All Blacks

DOWNLOAD: Scarica All Blacks.
[Format: MPEG-2 - Size: 62 MB - Running Time: 1 min.]

DOWNLOAD: Scarica All Blacks.
[Format: MPEG-4 - Size: 12 MB - Running Time: 1 min.]

DOWNLOAD (LOW RES): Scarica All Blacks. Bassa risoluzione.
[Format: Quicktime - Size: 3 MB - Running Time: 1 min.]

WATCH: Guarda Haka su Milk and Cookies.
[Format: Flash]

LINK: Visita il sito di 180 Amsterdam.

LINK: Visita il sito di Passion Pictures.

CODECS: Apple QuicktimeFlash

{ 5 } Comments

  1. Jener Gomes | 25 September 2008 at 13:14 | Permalink

    I love your blog, the quality of the videos is the best, it is a true reference, and a source of amazing movies to me.
    I remember that here was the only site on all internet where I found Overtime with great quality.

    Well, now, I make a question to you: Where can I found the Adidas’ Haka commercial (

    Congratulations, and a brazilian hug!

  2. DeK - Delirium et Kaos | 25 September 2008 at 13:53 | Permalink

    Thanks Jener :)

    I’m not sure about the ad, how old is it?

  3. Jener Gomes | 25 September 2008 at 19:13 | Permalink

    Excellent question. Maybe it was made some years ago…
    I’m searching for the director, photographer, year, production, any information, and found nothing.
    I read many pages and no one give me a minimal clue.

  4. DeK - Delirium et Kaos | 26 September 2008 at 05:16 | Permalink

    Unfortunately it’s not an “Impossible is Nothing” spot, I’d know who to write in that case (and more important: I know they would answer me :D )

    Well, I guess I can try anyway.

  5. Ira | 12 October 2009 at 01:46 | Permalink

    I think the add should read ‘ We were going to win the Rugby World Cup but we didn’t! ‘Impossible is Nothing’, hmm, makes one wonder what they mean by that! Still a bit annoyed they didn’t bring the cup home. Simple because, we have so many massive rugby players!
    Here is a youtube clip of Ka Mate! Ka Mate! led by Tana. Again lyrics were added so that we can all join in with the All Blacks next time they perform Ka Mate! Ka Mate!
    Here’s a youtube clip of Rico Gear leading the new All Black haka, ‘Kapa O Pango’, lyrics were also added so that next time this haka is performed, we should be able to hear the whole of New Zealand chantin/singin along.
    Enjoy all.

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