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This is Living: Grenade

This new viral in the This is Living campaign for the PlayStation 3, introduces us to the eccentric cast of the show. TV and cinema spots will follow, and finally, a six minutes short movie should appear.

The commercial has been directed by Dante Ariola and produced at MJZ. Post production made at The Mill. The creative agency behind the campaign is TBWA London.

The music comes from Nino Rota’s soundtrack for Federico Fellini’s Amarcord.

Il nuovo spot nella campagna This is Living per PlayStation 3, ci introduce l’eccentrico cast dello show. Spot per TV e cinema spots seguiranno, per finire con un cortometraggio di sei minuti.

Lo spot è stato diretto da Dante Ariola e prodotto presso MJZ. Post produzione realizzata presso The Mill. L’agenzia creativa dietro la campagna è TBWA London.

La musica è tratta dalla colonna sonora di Nino Rota per Amarcord di Federico Fellini.

PS3 - This is Living: Grenade - Image not available

DOWNLOAD (HI RES): Scarica Grenade. Alta risoluzione.
[Format: Quicktime - Size: 37 MB - Running Time: 2 min.]

WATCH: Guarda Grenade su Beam TV. [Reel]

WATCH (LOW RES): Guarda Grenade su M&C. Bassa risoluzione.
[Format: Flash]

WATCH (ALT.): Guarda Grenade su ‘boards.
[Format: Quicktime - Size: 9 MB - Running Time: 2 min.]

LINK: La pagina di Grenade su The Mill.

LINK: Visita il sito di This is Living.

CODECS: Apple QuicktimeFlash

{ 7 } Comments

  1. DeK - Delirium & Kaos | 8 April 2007 at 14:52 | Permalink

    Translation of the Italian bits:

    :05 – (inaudible)
    :07 – *swears*
    :11 – You know, you really are a big piece of… Will you lend my a hand?
    :25 – It’s so heavy!
    :40 – You make me so angry when you act like this.
    1:16 – What’s going on?

  2. 7di9 | 10 April 2007 at 11:56 | Permalink

    Non è un video particolarmente ispirato a parer mio. Ottimi la fotografia e i costumi. Ma il soggetto è un pò deboluccio.

    Un saluto!

  3. Anonymous | 10 April 2007 at 12:24 | Permalink

    more videos:
    (don’t know what this is all about)

  4. DeK - Delirium & Kaos | 10 April 2007 at 13:02 | Permalink

    > Ottimi la fotografia e i costumi.
    > Ma il soggetto è un pò deboluccio.

    Immagino che a volte mi lascio prendere troppo dal lato visivo e ignoro tutto il resto.

  5. Anonymous | 10 April 2007 at 13:50 | Permalink
    The first full-length spot in a campaign that comprises a staggering 40 pieces of unique creative content, introduces us to the various guests who occupy the mysterious hotel at the centre of the story. The spot opens with the arrival of Lucia and Hotdog – a Bonnie and Clyde-esque couple with a penchant for passion and cash – and one by one shows us the hotel’s various bizarre and intriguing residents: tap-dancing concierge Bubba, mute Samurai Keiji, celebrity wannabe Cherry, washed-up gameshow host Bruce Leghorn, international footballer and gay-icon Plato and former mercenary Lieutenant Kovac.
    Teaser / Trailer (music: Isaac Albéniz – Suite española para piano, op 47, no. 5: Asturias, symphonic version)
    Bruce Leghorn
    Hotdog & Lucia

  6. DeK - Delirium & Kaos | 14 April 2007 at 12:37 | Permalink

    Thanks for the links! :)
    (I wish Blogger had something to keep track of the comments…)

  7. Anonymous | 20 August 2008 at 07:02 | Permalink

    full 6 minute film
    making of

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